The Full Story
About Us
This is LoveGrove, an online vintage store in Boston, founded in 2022. We offer a curated selection of fashion designer and luxury brand jewelry and accessories, as well as some fun and meaningful.
Small is beautiful
At LoveGrove, our brand values are deeply rooted in the philosophy that "small is beautiful." We don't aspire to become a unicorn company. Instead, we aim to create a space that is restrained and tranquil, allowing us to work at a thoughtful pace. Our commitment is to bring sincerity and rigor to everything we do, providing our customers with carefully curated vintage items.
We approach our selection process with a passion for genuine connections and meaningful living. By meticulously selecting each piece, we ensure that every item we offer is beautiful and kind of unique. Our growth is deliberate and paced, focused on quality rather than quantity.
This means that while we may not be "big and comprehensive" or "fast and aggressive," we strive to achieve "small yet beautiful" and "relaxed yet measured." We hope to attract a community of like-minded individuals who appreciate this lifestyle. Even if our scale isn't large, the support and strength we gain from our community are immensely valuable to us.
